7 Step Marketing Plan

Marketing Your Home For All Its Worth!

1. Comparative Property Market Analysis

Thoroughly inspect your home and outline all the important features and upgrades.

Determine the Market Value of your property by conducting a detailed market analysis.

Provide an estimate of the selling expenses to show your net proceeds based on the CMA.

Execute a listing agreement authorizing me and Chase International to market your property.

2. Property Enhancement Proposal

Prepare a written home enhancement proposal and budget for your approval.

Recommend repairs and feature improvements to sell your property for the highest price.

Schedule and supervise the home enhancement program, with your approval.

Suggest additional enhancement and repairs based on buyer/agent feedback.

3. Home Marketing plan customized for your unique home

Prepare and submit accurate information to the Multiple Listing Service (MLS).

Schedule a professional photographer to take “perfect” digital photos of your property for the MLS and Internet web sites.

Install a high-security, computerized lock box to facilitate showings (optional).

Display your home to our sales staff and other agents by hosting a Broker caravan and catered Broker Open houses

Create a custom color brochure outlining the key property features placed in the home and in a flyer box on the for sale sign

Mail postcards to the neighborhood showcasing the homes features and upcoming open house dates

Post a for sale sign on your property to generate buyer calls.

Prepare 200 small “listing cards” for you to distribute to your friends and business associates.

Create a strategic and effective social media campaign around your home attracting a larger audience

Feature your home on the Internet including (buylaketahoehomes.com, chaseinternational.com, realtor.com & syndicate to Trulia, Zillow, Roost.com) plus 25 others.

Create an enhanced Internet presence on realtor.com and Zillow with the upgraded service.

Design a website with unique domain name of your home to give the best Internet presence.
Produce a video tour to prospective buyers on youtube and on multiple websites

Use the Leading Real Estate companies of the world Global relocation service to generate buyer interest

4. Correspondence

Send you a printed copy and a link to the MLS presentation for your approval.

E-mail you links to all the Internet presentations for your approval.

Visit your home bi-weekly to check and refill brochures.

E-mail you direct feedback from other agents on all showings.

Call, email or meet with you bi-weekly to report on the activity and review market conditions.

Provide regular updated written market reports showing the latest market activity.

Constantly review our marketing strategy and adjust as needed to get your home sold.

5. Negotiating & Structuring The Sale

Carefully review and present all offers for your consideration.

Qualify the prospective buyers to be sure they are able to purchase your property.

6. Stress Free Transaction Management

Manage all the details of your real estate transaction.

Open escrow and review the escrow instructions keeping you abreast with all details.

Arrange for the property, termite and other inspections if needed

Supervise any agreed-upon home repairs.

Assist with all disclosures, including the seller’s TDS, supplemental disclosures, smoke detector, hot water heater and environmental hazard disclosures.

Oversee the loan approval process to be sure your transaction closes on time.

Review/discuss the preliminary title report and review the condition of title.

Order the HOA documents including the CC&Rs, budgets, by-laws and minutes of board meetings if needed

Provide updated preliminary closing statements for your review and answer any questions.

Attend to the myriad of details to be sure your real estate transaction closes on time and is hassle-free.

7. Exceptional Service at Closing

Review the final closing statement for accuracy.

Give you a digital copy on a thumb drive containing all your real estate transaction documents. This becomes a valuable reference for the future

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buylaketahoehomes

In honor of Valentine’s Day, these are the things I love about calling Lake Tahoe home. The way the lake sparkles at sunrise. Fresh snow that quiets the world. Long summer evenings and trails just beyond your door. A lifestyle that feels both elevated and grounded. If Lake Tahoe has your heart too, let’s find the home that makes it yours.

Feb 14

Open post by buylaketahoehomes with ID 18110019124732559

In honor of Valentine’s Day, these are the things I love about calling Lake Tahoe home. The way the lake sparkles at sunrise. Fresh snow that quiets the world. Long summer evenings and trails just beyond your door. A lifestyle that feels both elevated and grounded. If Lake Tahoe has your heart too, let’s find the home that makes it yours.

buylaketahoehomes

A great video about one of the things that makes Lake Tahoe so special: the clarity. With water visibility reaching up to 70 feet and purity measured at 99.994 percent, it’s one of the clearest lakes in the world. Keeping it that way takes all of us. Lake Tahoe isn’t just beautiful, it’s remarkable. If living alongside water this extraordinary is part of your vision, let’s talk about finding the Lake Tahoe property that matches the lifestyle. 🎥 @visitsouthlaketahoe + Backroads Culture

@withrepost @visitsouthlaketahoe Ever wondered what makes Lake Tahoe one of the clearest lakes in the world? 🌊 With visibility of up to 70 feet deep, it’s like staring into nature’s own crystal ball. Lake Tahoe’s water is 99.994% pure—cleaner than most bottled water. 💧 But it takes all of us to keep it that way. What’s your favorite way to enjoy Tahoe while keeping it pristine? 🌲 Share below!

#laketahoe #keeptahoeblue #lake

Feb 11

Open post by buylaketahoehomes with ID 17923761831232410

A great video about one of the things that makes Lake Tahoe so special: the clarity. With water visibility reaching up to 70 feet and purity measured at 99.994 percent, it’s one of the clearest lakes in the world. Keeping it that way takes all of us. Lake Tahoe isn’t just beautiful, it’s remarkable. If living alongside water this extraordinary is part of your vision, let’s talk about finding the Lake Tahoe property that matches the lifestyle. 🎥 @visitsouthlaketahoe + Backroads Culture

@withrepost @visitsouthlaketahoe Ever wondered what makes Lake Tahoe one of the clearest lakes in the world? 🌊 With visibility of up to 70 feet deep, it’s like staring into nature’s own crystal ball. Lake Tahoe’s water is 99.994% pure—cleaner than most bottled water. 💧 But it takes all of us to keep it that way. What’s your favorite way to enjoy Tahoe while keeping it pristine? 🌲 Share below!

#laketahoe #keeptahoeblue #lake

A great video about one of the things that makes Lake Tahoe so special: the clarity. With water visibility reaching up to 70 feet and purity measured at 99.994 percent, it’s one of the clearest lakes in the world. Keeping it that way takes all of us. Lake Tahoe isn’t just beautiful, it’s remarkable. If living alongside water this extraordinary is part of your vision, let’s talk about finding the Lake Tahoe property that matches the lifestyle. 🎥 @visitsouthlaketahoe + Backroads Culture

@withrepost @visitsouthlaketahoe Ever wondered what makes Lake Tahoe one of the clearest lakes in the world? 🌊 With visibility of up to 70 feet deep, it’s like staring into nature’s own crystal ball. Lake Tahoe’s water is 99.994% pure—cleaner than most bottled water. 💧 But it takes all of us to keep it that way. What’s your favorite way to enjoy Tahoe while keeping it pristine? 🌲 Share below!

#laketahoe #keeptahoeblue #lake ...

buylaketahoehomes

From the high desert to Tahoe’s iconic summits, Chase International stands as a leader in luxury real estate. Our success is rooted in a simple philosophy: elevate every client experience through exceptional service, unwavering integrity, and a deep understanding of the region at every elevation.

#leadingre #nevadarealestate #northernnevada #luxurylifestyle #luxuryrealestateagent

Feb 9

Open post by buylaketahoehomes with ID 17894442600402214

From the high desert to Tahoe’s iconic summits, Chase International stands as a leader in luxury real estate. Our success is rooted in a simple philosophy: elevate every client experience through exceptional service, unwavering integrity, and a deep understanding of the region at every elevation.

#leadingre #nevadarealestate #northernnevada #luxurylifestyle #luxuryrealestateagent

buylaketahoehomes

Availability at Clear Creek Tahoe is becoming increasingly limited, with more than 90% of homesites already secured. As Northern Nevada continues to attract those seeking both lifestyle and tax advantages, 2026 presents a thoughtful moment to consider a long-term foothold in one of the region’s most coveted mountain communities.

#ClearCreekTahoe #LeadingRE #NevadaRealEstate #HomesiteOpportunity #MountainLiving

Feb 6

Open post by buylaketahoehomes with ID 18064395044296834

Availability at Clear Creek Tahoe is becoming increasingly limited, with more than 90% of homesites already secured. As Northern Nevada continues to attract those seeking both lifestyle and tax advantages, 2026 presents a thoughtful moment to consider a long-term foothold in one of the region’s most coveted mountain communities.

#ClearCreekTahoe #LeadingRE #NevadaRealEstate #HomesiteOpportunity #MountainLiving

Availability at Clear Creek Tahoe is becoming increasingly limited, with more than 90% of homesites already secured. As Northern Nevada continues to attract those seeking both lifestyle and tax advantages, 2026 presents a thoughtful moment to consider a long-term foothold in one of the region’s most coveted mountain communities.

#ClearCreekTahoe #LeadingRE #NevadaRealEstate #HomesiteOpportunity #MountainLiving ...

buylaketahoehomes

Winter may have arrived, but this backyard is already dreaming of spring and summer at 1721 Lantana Dr. Set on a generous corner lot, the outdoor space offers rare privacy with plenty of room to gather, unwind in the hot tub, or host effortless patio evenings as the days get longer. A peaceful retreat now, and an entertainer’s haven in the seasons ahead. Offered at $699,000.

Feb 4

Open post by buylaketahoehomes with ID 17925130893230927

Winter may have arrived, but this backyard is already dreaming of spring and summer at 1721 Lantana Dr. Set on a generous corner lot, the outdoor space offers rare privacy with plenty of room to gather, unwind in the hot tub, or host effortless patio evenings as the days get longer. A peaceful retreat now, and an entertainer’s haven in the seasons ahead. Offered at $699,000.

buylaketahoehomes

With great excitement, we are pleased to announce Chase International’s next chapter. Longtime leaders Susan Lowe and Georgia Chase have officially acquired Chase International, ensuring the brokerage remains the region’s independent real estate leader. With deep gratitude, we thank Shari Chase for the legacy she built and her unwavering belief that a company can succeed by leading by heart.

#luxuryrealestate #leadingre #brokerage

Feb 3

Open post by buylaketahoehomes with ID 18434101159129474

With great excitement, we are pleased to announce Chase International’s next chapter. Longtime leaders Susan Lowe and Georgia Chase have officially acquired Chase International, ensuring the brokerage remains the region’s independent real estate leader. With deep gratitude, we thank Shari Chase for the legacy she built and her unwavering belief that a company can succeed by leading by heart.

#luxuryrealestate #leadingre #brokerage

With great excitement, we are pleased to announce Chase International’s next chapter. Longtime leaders Susan Lowe and Georgia Chase have officially acquired Chase International, ensuring the brokerage remains the region’s independent real estate leader. With deep gratitude, we thank Shari Chase for the legacy she built and her unwavering belief that a company can succeed by leading by heart.

#luxuryrealestate #leadingre #brokerage ...

buylaketahoehomes

Now priced at $469,500, 10 Conner Way in Pine View Estates is where peaceful, nature-inspired living meets everyday convenience just minutes from downtown Minden and Gardnerville. This light-filled, beautifully updated home features wide-plank luxury vinyl flooring, a freshly painted neutral interior, vaulted ceilings, and an open living and dining layout ideal for relaxing or entertaining. The remodeled kitchen and bathrooms showcase quartz countertops, modern fixtures, and stainless steel appliances, while thoughtful upgrades throughout add comfort and ease. Set on a large, landscaped lot with mountain and valley views, the home offers a spacious patio, serene outdoor living, and direct access to nearby trails. Move-in ready and perfectly positioned near Lake Tahoe, local shops, and dining, this home delivers refined living in a tranquil setting.

Jan 30

Open post by buylaketahoehomes with ID 18065934749264141

Now priced at $469,500, 10 Conner Way in Pine View Estates is where peaceful, nature-inspired living meets everyday convenience just minutes from downtown Minden and Gardnerville. This light-filled, beautifully updated home features wide-plank luxury vinyl flooring, a freshly painted neutral interior, vaulted ceilings, and an open living and dining layout ideal for relaxing or entertaining. The remodeled kitchen and bathrooms showcase quartz countertops, modern fixtures, and stainless steel appliances, while thoughtful upgrades throughout add comfort and ease. Set on a large, landscaped lot with mountain and valley views, the home offers a spacious patio, serene outdoor living, and direct access to nearby trails. Move-in ready and perfectly positioned near Lake Tahoe, local shops, and dining, this home delivers refined living in a tranquil setting.

Now priced at $469,500, 10 Conner Way in Pine View Estates is where peaceful, nature-inspired living meets everyday convenience just minutes from downtown Minden and Gardnerville. This light-filled, beautifully updated home features wide-plank luxury vinyl flooring, a freshly painted neutral interior, vaulted ceilings, and an open living and dining layout ideal for relaxing or entertaining. The remodeled kitchen and bathrooms showcase quartz countertops, modern fixtures, and stainless steel appliances, while thoughtful upgrades throughout add comfort and ease. Set on a large, landscaped lot with mountain and valley views, the home offers a spacious patio, serene outdoor living, and direct access to nearby trails. Move-in ready and perfectly positioned near Lake Tahoe, local shops, and dining, this home delivers refined living in a tranquil setting. ...

buylaketahoehomes

1721 Lantana Dr is now offered at $699,000. Located in the sought-after Winhaven community of Minden, this beautifully maintained four-bedroom, two-and-a-half-bath home blends modern updates with timeless comfort. The open-concept living, dining, and kitchen areas create a seamless flow ideal for both everyday living and entertaining. Set on a spacious corner lot, the property offers privacy and a serene outdoor retreat with a large patio and hot tub. Generously sized bedrooms, updated bathrooms, and a well-appointed kitchen with granite countertops, stainless steel appliances, a gas range, and double ovens complete the home. Conveniently located near shopping, dining, and schools, this move-in-ready residence offers refined living in a tranquil setting.

Jan 28

Open post by buylaketahoehomes with ID 18137379961490277

1721 Lantana Dr is now offered at $699,000. Located in the sought-after Winhaven community of Minden, this beautifully maintained four-bedroom, two-and-a-half-bath home blends modern updates with timeless comfort. The open-concept living, dining, and kitchen areas create a seamless flow ideal for both everyday living and entertaining. Set on a spacious corner lot, the property offers privacy and a serene outdoor retreat with a large patio and hot tub. Generously sized bedrooms, updated bathrooms, and a well-appointed kitchen with granite countertops, stainless steel appliances, a gas range, and double ovens complete the home. Conveniently located near shopping, dining, and schools, this move-in-ready residence offers refined living in a tranquil setting.

1721 Lantana Dr is now offered at $699,000. Located in the sought-after Winhaven community of Minden, this beautifully maintained four-bedroom, two-and-a-half-bath home blends modern updates with timeless comfort. The open-concept living, dining, and kitchen areas create a seamless flow ideal for both everyday living and entertaining. Set on a spacious corner lot, the property offers privacy and a serene outdoor retreat with a large patio and hot tub. Generously sized bedrooms, updated bathrooms, and a well-appointed kitchen with granite countertops, stainless steel appliances, a gas range, and double ovens complete the home. Conveniently located near shopping, dining, and schools, this move-in-ready residence offers refined living in a tranquil setting. ...

buylaketahoehomes

Selling luxury in 2026 requires a more thoughtful, strategic approach. Today’s buyers are informed, intentional, and driven by lifestyle just as much as value. From pricing and presentation to preparation and privacy, the details matter more than ever. If you’re considering selling, having the right strategy in place can make all the difference. Let’s talk about how to position your home for a confident, successful sale.

Jan 26

Open post by buylaketahoehomes with ID 18325518784169052

Selling luxury in 2026 requires a more thoughtful, strategic approach. Today’s buyers are informed, intentional, and driven by lifestyle just as much as value. From pricing and presentation to preparation and privacy, the details matter more than ever. If you’re considering selling, having the right strategy in place can make all the difference. Let’s talk about how to position your home for a confident, successful sale.

Selling luxury in 2026 requires a more thoughtful, strategic approach. Today’s buyers are informed, intentional, and driven by lifestyle just as much as value. From pricing and presentation to preparation and privacy, the details matter more than ever. If you’re considering selling, having the right strategy in place can make all the difference. Let’s talk about how to position your home for a confident, successful sale. ...