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7 Step Marketing Plan

Marketing Your Home For All Its Worth!

1.  Comparative Property Market Analysis

  • Thoroughly inspect your home and outline all the important features and upgrades.
  • Determine the Market Value of your property by conducting a detailed market analysis.
  • Provide an estimate of the selling expenses to show your net proceeds based on the CMA.
  • Execute a listing agreement authorizing me and Chase International to market your property.

2.  Property Enhancement Proposal

  • Prepare a written home enhancement proposal and budget for your approval.
  • Recommend repairs and feature improvements to sell your property for the highest price.
  • Schedule and supervise the home enhancement program, with your approval.
  • Suggest additional enhancement and repairs based on buyer/agent feedback.

3.  Home Marketing plan customized for your unique home

  • Prepare and submit accurate information to the Multiple Listing Service (MLS).
  • Schedule a professional photographer to take “perfect” digital photos of your property for the MLS and Internet web sites.
  • Install a high-security, computerized lock box to facilitate showings (optional).
  • Display your home to our sales staff and other agents by hosting a Broker caravan and catered Broker Open houses
  • Create a custom color brochure outlining the key property features placed in the home and in a flyer box on the for sale sign
  • Mail postcards to the neighborhood showcasing the homes features and upcoming open house dates
  • Post a for sale sign on your property to generate buyer calls.
  • Prepare 200 small “listing cards” for you to distribute to your friends and business associates.
  • Create a strategic and effective social media campaign around your home attracting a larger audience
  • Feature your home on the Internet including (buylaketahoehomes.com, chaseinternational.com, realtor.com & syndicate to Trulia, Zillow, Roost.com) plus 25 others.
  • Create an enhanced Internet presence on realtor.com and Zillow with the upgraded service.
  • Design a website with unique domain name of your home to give the best Internet presence.
  • Produce a video tour to prospective buyers on youtube and on multiple websites
  • Use the Leading Real Estate companies of the world Global relocation service to generate buyer interest

4. Correspondence

  • Send you a printed copy and a link to the MLS presentation for your approval.
  • E-mail you links to all the Internet presentations for your approval.
  • Visit your home bi-weekly to check and refill brochures.
  • E-mail you direct feedback from other agents on all showings.
  • Call, email or meet with you bi-weekly to report on the activity and review market conditions.
  • Provide regular updated written market reports showing the latest market activity.
  • Constantly review our marketing strategy and adjust as needed to get your home sold.

5.  Negotiating & Structuring The Sale

  • Carefully review and present all offers for your consideration.
  • Qualify the prospective buyers to be sure they are able to purchase your property.

6.  Stress Free Transaction Management

  • Manage all the details of your real estate transaction.
  • Open escrow and review the escrow instructions keeping you abreast with all details.
  • Arrange for the property, termite and other inspections if needed
  • Supervise any agreed-upon home repairs.
  • Assist with all disclosures, including the seller’s TDS, supplemental disclosures, smoke detector, hot water heater and environmental hazard disclosures.
  • Oversee the loan approval process to be sure your transaction closes on time.
  • Review/discuss the preliminary title report and review the condition of title.
  • Order the HOA documents including the CC&Rs, budgets, by-laws and minutes of board meetings if needed
  • Provide updated preliminary closing statements for your review and answer any questions.
  • Attend to the myriad of details to be sure your real estate transaction closes on time and is hassle-free.

7.  Exceptional Service at Closing

  • Review the final closing statement for accuracy.
  • Give you a digital copy on a thumb drive containing all your real estate transaction documents. This becomes a valuable reference for the future

 

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Fawne Hayes

CA & NV REALTOR®
(530) 416-2272 Cell
(775) 588-6113 Office
Contact
New Listing Alerts What's My Home Worth Market Reports

Testimonials

"We were so fortunate to have found Fawne Hayes to help us with our home search in South Lake Tahoe. As our Realtor, she helped us find the right house... continued"
- Tristan and Al Sisneros-11/2017
All Testimonials

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buylaketahoehomes

Picture yourself here. Then make it yours. 🏔️

Tucked away on a quiet cul-de-sac above Kingsbury Grade, this spacious Tahoe home is surrounded by forest land and designed for mountain living at its best.

With multiple levels, plenty of room to gather, expansive decks, a private hot tub, and space for everyone, it’s the kind of home that makes you want to stay a little longer—and maybe never leave.

Whether you’re dreaming of a full-time home, Tahoe getaway, investment property, or a place for family and friends to gather, this one checks all the boxes.
Ski days. Lake days. Cozy nights. Repeat.

314 Barton Drive | $1,350,000 | 6 Bed | 4 Bath | 2,812 Sq ft.

Could this be home?

Call or text Fawne for a private showing: (530) 416-2272

www.BuyLakeTahoeHomes.com

#LakeTahoeRealEstate #TahoeHome #SouthLakeTahoe #TahoeLiving #LakeTahoeHomes

Oct 5

Open post by buylaketahoehomes with ID 18395740177200056
Picture yourself here. Then make it yours. 🏔️

Tucked away on a quiet cul-de-sac above Kingsbury Grade, this spacious Tahoe home is surrounded by forest land and designed for mountain living at its best.

With multiple levels, plenty of room to gather, expansive decks, a private hot tub, and space for everyone, it’s the kind of home that makes you want to stay a little longer—and maybe never leave.

Whether you’re dreaming of a full-time home, Tahoe getaway, investment property, or a place for family and friends to gather, this one checks all the boxes.
Ski days. Lake days. Cozy nights. Repeat.

314 Barton Drive | $1,350,000 | 6 Bed | 4 Bath | 2,812 Sq ft.

Could this be home?

Call or text Fawne for a private showing: (530) 416-2272

www.BuyLakeTahoeHomes.com

#LakeTahoeRealEstate #TahoeHome #SouthLakeTahoe #TahoeLiving #LakeTahoeHomes

Picture yourself here. Then make it yours. 🏔️

Tucked away on a quiet cul-de-sac above Kingsbury Grade, this spacious Tahoe home is surrounded by forest land and designed for mountain living at its best.

With multiple levels, plenty of room to gather, expansive decks, a private hot tub, and space for everyone, it’s the kind of home that makes you want to stay a little longer—and maybe never leave.

Whether you’re dreaming of a full-time home, Tahoe getaway, investment property, or a place for family and friends to gather, this one checks all the boxes.
Ski days. Lake days. Cozy nights. Repeat.

314 Barton Drive | $1,350,000 | 6 Bed | 4 Bath | 2,812 Sq ft.

Could this be home?

Call or text Fawne for a private showing: (530) 416-2272

www.BuyLakeTahoeHomes.com

#LakeTahoeRealEstate #TahoeHome #SouthLakeTahoe #TahoeLiving #LakeTahoeHomes

buylaketahoehomes

Ever dreamed of owning a winery? 
Picture 10 beautiful acres in the heart of Apple Hill where people come to sip wine, celebrate milestones, dance at weddings, gather with friends, and create memories they’ll talk about for years.
Now imagine owning it.
This incredible estate brings together a beautifully renovated winery and tasting room, an elegant event space with a commercial kitchen, expansive outdoor entertaining areas, and even a tucked-away speakeasy pub. 🥂
And the possibilities? Weddings. Private events. Wine experiences. Hospitality. Your vision.
With easy access from Hwy 50 and a location between Sacramento and Lake Tahoe, this is more than a property—it’s a chance to create something people will love coming back to.

So… what would you do with it? 🍇

2875 Larsen Drive, Camino CA | $1,300,000 | 6,632 sq. ft.

📲 Ready to explore the possibilities? Connect with Fawne Hayes at (530) 416-2272.

#AppleHill #WineryEstate #VineyardEstate #BuyLakeTahoeHomes #NorthernCaliforniaRealEstate

Oct 2

Open post by buylaketahoehomes with ID 17919369627242038
Ever dreamed of owning a winery? 
Picture 10 beautiful acres in the heart of Apple Hill where people come to sip wine, celebrate milestones, dance at weddings, gather with friends, and create memories they’ll talk about for years.
Now imagine owning it.
This incredible estate brings together a beautifully renovated winery and tasting room, an elegant event space with a commercial kitchen, expansive outdoor entertaining areas, and even a tucked-away speakeasy pub. 🥂
And the possibilities? Weddings. Private events. Wine experiences. Hospitality. Your vision.
With easy access from Hwy 50 and a location between Sacramento and Lake Tahoe, this is more than a property—it’s a chance to create something people will love coming back to.

So… what would you do with it? 🍇

2875 Larsen Drive, Camino CA | $1,300,000 | 6,632 sq. ft.

📲 Ready to explore the possibilities? Connect with Fawne Hayes at (530) 416-2272.

#AppleHill #WineryEstate #VineyardEstate #BuyLakeTahoeHomes #NorthernCaliforniaRealEstate

Ever dreamed of owning a winery? 
Picture 10 beautiful acres in the heart of Apple Hill where people come to sip wine, celebrate milestones, dance at weddings, gather with friends, and create memories they’ll talk about for years.
Now imagine owning it.
This incredible estate brings together a beautifully renovated winery and tasting room, an elegant event space with a commercial kitchen, expansive outdoor entertaining areas, and even a tucked-away speakeasy pub. 🥂
And the possibilities? Weddings. Private events. Wine experiences. Hospitality. Your vision.
With easy access from Hwy 50 and a location between Sacramento and Lake Tahoe, this is more than a property—it’s a chance to create something people will love coming back to.

So… what would you do with it? 🍇

2875 Larsen Drive, Camino CA | $1,300,000 | 6,632 sq. ft.

📲 Ready to explore the possibilities? Connect with Fawne Hayes at (530) 416-2272.

#AppleHill #WineryEstate #VineyardEstate #BuyLakeTahoeHomes #NorthernCaliforniaRealEstate

buylaketahoehomes

MOUNTAIN STYLE. TAHOE LOCATION. 🌲
Less than a mile from the shores of Lake Tahoe, this impressive 6-bedroom, 6-bath Mountain Modern retreat, with private ADU, puts you minutes from Heavenly Village, the gondola, dining, shopping, casinos, and year-round adventure.
Designed for gathering and entertaining, the home features a beautifully renovated chef’s kitchen, multiple living areas, a pool table, wet bar, card room, and a luxurious primary suite with a fireplace and oversized soaking tub.
Outside, unwind on the private patio with a brand-new 6–8 person hot tub, gas BBQ, outdoor dining, and lounge area.
Ski days. Lake days. Game nights. Hot-tub nights. This is Tahoe living.

$2,875,000 | 6 beds | 6 bath | 5,056 sq ft

Come experience it for yourself! Give Fawne a call to schedule a private showing. (530) 416-2272

Oct 1

Open post by buylaketahoehomes with ID 18029336006684330
MOUNTAIN STYLE. TAHOE LOCATION. 🌲
Less than a mile from the shores of Lake Tahoe, this impressive 6-bedroom, 6-bath Mountain Modern retreat, with private ADU, puts you minutes from Heavenly Village, the gondola, dining, shopping, casinos, and year-round adventure.
Designed for gathering and entertaining, the home features a beautifully renovated chef’s kitchen, multiple living areas, a pool table, wet bar, card room, and a luxurious primary suite with a fireplace and oversized soaking tub.
Outside, unwind on the private patio with a brand-new 6–8 person hot tub, gas BBQ, outdoor dining, and lounge area.
Ski days. Lake days. Game nights. Hot-tub nights. This is Tahoe living.

$2,875,000 | 6 beds | 6 bath | 5,056 sq ft

Come experience it for yourself! Give Fawne a call to schedule a private showing. (530) 416-2272

MOUNTAIN STYLE. TAHOE LOCATION. 🌲
Less than a mile from the shores of Lake Tahoe, this impressive 6-bedroom, 6-bath Mountain Modern retreat, with private ADU, puts you minutes from Heavenly Village, the gondola, dining, shopping, casinos, and year-round adventure.
Designed for gathering and entertaining, the home features a beautifully renovated chef’s kitchen, multiple living areas, a pool table, wet bar, card room, and a luxurious primary suite with a fireplace and oversized soaking tub.
Outside, unwind on the private patio with a brand-new 6–8 person hot tub, gas BBQ, outdoor dining, and lounge area.
Ski days. Lake days. Game nights. Hot-tub nights. This is Tahoe living.

$2,875,000 | 6 beds | 6 bath | 5,056 sq ft

Come experience it for yourself! Give Fawne a call to schedule a private showing. (530) 416-2272

buylaketahoehomes

🌲 Your Tahoe hideaway is calling. 🏔️
Tucked into the trees with forested land behind you, this charming prow-front chalet delivers the kind of privacy, mountain character, and peaceful setting that makes you want to stay awhile.
3 bedrooms + spacious loft
Forest land behind you
Natural light throughout
Minutes from year-round Tahoe adventure
More trees. More privacy. More Tahoe.

📍 1930 Osage Circle, South Lake Tahoe
$625,000 | 3 Bedrooms | 2 Bath | 1,560 sq. ft.
Ready to trade ordinary for mountain living?
Reach out to Fawne at (530) 416-2272 and let’s make it happen!

#BuyLakeTahoeHomes #LakeTahoeRealEstate #TahoeLiving #SouthLakeTahoe #TahoeLife

Sep 30

Open post by buylaketahoehomes with ID 18069489788767245
🌲 Your Tahoe hideaway is calling. 🏔️
Tucked into the trees with forested land behind you, this charming prow-front chalet delivers the kind of privacy, mountain character, and peaceful setting that makes you want to stay awhile.
3 bedrooms + spacious loft
Forest land behind you
Natural light throughout
Minutes from year-round Tahoe adventure
More trees. More privacy. More Tahoe.

📍 1930 Osage Circle, South Lake Tahoe
$625,000 | 3 Bedrooms | 2 Bath | 1,560 sq. ft.
Ready to trade ordinary for mountain living?
Reach out to Fawne at (530) 416-2272 and let’s make it happen!

#BuyLakeTahoeHomes #LakeTahoeRealEstate #TahoeLiving #SouthLakeTahoe #TahoeLife

🌲 Your Tahoe hideaway is calling. 🏔️
Tucked into the trees with forested land behind you, this charming prow-front chalet delivers the kind of privacy, mountain character, and peaceful setting that makes you want to stay awhile.
3 bedrooms + spacious loft
Forest land behind you
Natural light throughout
Minutes from year-round Tahoe adventure
More trees. More privacy. More Tahoe.

📍 1930 Osage Circle, South Lake Tahoe
$625,000 | 3 Bedrooms | 2 Bath | 1,560 sq. ft.
Ready to trade ordinary for mountain living?
Reach out to Fawne at (530) 416-2272 and let’s make it happen!

#BuyLakeTahoeHomes #LakeTahoeRealEstate #TahoeLiving #SouthLakeTahoe #TahoeLife

buylaketahoehomes

YOUR SECOND CHANCE JUST ARRIVED. 🔑
Back on the market and with a price reduction! 
This inviting Gardnerville home is ready to be discovered again! It offers an open floor plan, spacious great room, generous outdoor space with RV parking, and plenty of room to enjoy everything the Carson Valley has to offer.
And Tahoe is just 30 minutes away!
Maybe this time, it’s the one.

1246 Topaz Lane | 3 Bedrooms | 2 Bathrooms | $515,000
Schedule your private showing with Fawne. (530) 416-2272

Sep 29

Open post by buylaketahoehomes with ID 18050037779805996
YOUR SECOND CHANCE JUST ARRIVED. 🔑
Back on the market and with a price reduction! 
This inviting Gardnerville home is ready to be discovered again! It offers an open floor plan, spacious great room, generous outdoor space with RV parking, and plenty of room to enjoy everything the Carson Valley has to offer.
And Tahoe is just 30 minutes away!
Maybe this time, it’s the one.

1246 Topaz Lane | 3 Bedrooms | 2 Bathrooms | $515,000
Schedule your private showing with Fawne. (530) 416-2272

YOUR SECOND CHANCE JUST ARRIVED. 🔑
Back on the market and with a price reduction! 
This inviting Gardnerville home is ready to be discovered again! It offers an open floor plan, spacious great room, generous outdoor space with RV parking, and plenty of room to enjoy everything the Carson Valley has to offer.
And Tahoe is just 30 minutes away!
Maybe this time, it’s the one.

1246 Topaz Lane | 3 Bedrooms | 2 Bathrooms | $515,000
Schedule your private showing with Fawne. (530) 416-2272

buylaketahoehomes

🏡 Just add Tahoe. 🏔️

Fully furnished. Freshly updated. Completely charming. And perfectly located in Al Tahoe.
Imagine morning coffee on the porch, afternoons at the lake, evenings by the fire, and weekends filled with mountain adventures.

This is what owning a Tahoe place feels like. ✨

3046 Fresno Ave | 2 bedrooms | 1 bath | $595,000

📲 Ready to make it yours? Call or text Fawne at (530) 416-2272

Sep 28

Open post by buylaketahoehomes with ID 18092057531676069
🏡 Just add Tahoe. 🏔️

Fully furnished. Freshly updated. Completely charming. And perfectly located in Al Tahoe.
Imagine morning coffee on the porch, afternoons at the lake, evenings by the fire, and weekends filled with mountain adventures.

This is what owning a Tahoe place feels like. ✨

3046 Fresno Ave | 2 bedrooms | 1 bath | $595,000

📲 Ready to make it yours? Call or text Fawne at (530) 416-2272

🏡 Just add Tahoe. 🏔️

Fully furnished. Freshly updated. Completely charming. And perfectly located in Al Tahoe.
Imagine morning coffee on the porch, afternoons at the lake, evenings by the fire, and weekends filled with mountain adventures.

This is what owning a Tahoe place feels like. ✨

3046 Fresno Ave | 2 bedrooms | 1 bath | $595,000

📲 Ready to make it yours? Call or text Fawne at (530) 416-2272

buylaketahoehomes

🏡 SOLD! ✨
3575 Long Drive has officially found its new owners! From breathtaking Sierra Nevada views to its peaceful cul-de-sac setting in the gated Sunridge community, this home was truly something special.
Wishing the new homeowners countless beautiful mornings, sunset views, and wonderful memories in their new home! 🏔️🔑

Ready for your next home? Whether you’re looking to buy your dream home or sell your current one, reach out to Fawne and let’s make it happen! Call or text (530) 416-2272

#LakeTahoeRealEstate #TahoeLiving #SouthLakeTahoe #TahoeLife #TahoeRealEstate

Sep 25

Open post by buylaketahoehomes with ID 18198994921375775
🏡 SOLD! ✨
3575 Long Drive has officially found its new owners! From breathtaking Sierra Nevada views to its peaceful cul-de-sac setting in the gated Sunridge community, this home was truly something special.
Wishing the new homeowners countless beautiful mornings, sunset views, and wonderful memories in their new home! 🏔️🔑

Ready for your next home? Whether you’re looking to buy your dream home or sell your current one, reach out to Fawne and let’s make it happen! Call or text (530) 416-2272

#LakeTahoeRealEstate #TahoeLiving #SouthLakeTahoe #TahoeLife #TahoeRealEstate

🏡 SOLD! ✨
3575 Long Drive has officially found its new owners! From breathtaking Sierra Nevada views to its peaceful cul-de-sac setting in the gated Sunridge community, this home was truly something special.
Wishing the new homeowners countless beautiful mornings, sunset views, and wonderful memories in their new home! 🏔️🔑

Ready for your next home? Whether you’re looking to buy your dream home or sell your current one, reach out to Fawne and let’s make it happen! Call or text (530) 416-2272

#LakeTahoeRealEstate #TahoeLiving #SouthLakeTahoe #TahoeLife #TahoeRealEstate

buylaketahoehomes

YOUR MOUNTAIN ESCAPE JUST GOT BIGGER. 🌲
Set on a quiet cul-de-sac atop Kingsbury Grade, this spacious home brings together mountain privacy, flexible living space, and plenty of room to gather.
Enjoy an open great room, generous bedrooms, recreation spaces, multiple decks, and a private hot tub—all surrounded by the beauty of the Sierra.
And with Tahoe skiing, beaches, trails, dining, and adventure just minutes away, there’s always more to explore.

Come see what mountain living could look like! Give Fawne a call today. (530) 416-2272

314 Barton Drive | $1,350,000 | 6 Bed | 4 Bath | 2,812 Sq ft.

#LakeTahoeRealEstate #TahoeLiving #SouthLakeTahoe #OpenHouse #TahoeHome

Sep 23

Open post by buylaketahoehomes with ID 17893868853611170
YOUR MOUNTAIN ESCAPE JUST GOT BIGGER. 🌲
Set on a quiet cul-de-sac atop Kingsbury Grade, this spacious home brings together mountain privacy, flexible living space, and plenty of room to gather.
Enjoy an open great room, generous bedrooms, recreation spaces, multiple decks, and a private hot tub—all surrounded by the beauty of the Sierra.
And with Tahoe skiing, beaches, trails, dining, and adventure just minutes away, there’s always more to explore.

Come see what mountain living could look like! Give Fawne a call today. (530) 416-2272

314 Barton Drive | $1,350,000 | 6 Bed | 4 Bath | 2,812 Sq ft.

#LakeTahoeRealEstate #TahoeLiving #SouthLakeTahoe #OpenHouse #TahoeHome

YOUR MOUNTAIN ESCAPE JUST GOT BIGGER. 🌲
Set on a quiet cul-de-sac atop Kingsbury Grade, this spacious home brings together mountain privacy, flexible living space, and plenty of room to gather.
Enjoy an open great room, generous bedrooms, recreation spaces, multiple decks, and a private hot tub—all surrounded by the beauty of the Sierra.
And with Tahoe skiing, beaches, trails, dining, and adventure just minutes away, there’s always more to explore.

Come see what mountain living could look like! Give Fawne a call today. (530) 416-2272

314 Barton Drive | $1,350,000 | 6 Bed | 4 Bath | 2,812 Sq ft.

#LakeTahoeRealEstate #TahoeLiving #SouthLakeTahoe #OpenHouse #TahoeHome

buylaketahoehomes

A LITTLE PIECE OF APPLE HILL. A LOT OF POTENTIAL.
Discover a stunning winery estate in the heart of Apple Hill, featuring vineyards, a renovated winery, event space, speakeasy pub, commercial kitchen, and multiple outdoor gathering areas.
With beautiful vineyards and mountain views and easy access from Hwy 50, this extraordinary property is ready for weddings, private events, wine production, and more.
A rare Apple Hill opportunity where wine, events, and unforgettable memories come together.

Ready to explore the possibilities? Fawne can help you take the next step (530) 416-2272

2875 Larsen Drive, Camino CA

#AppleHill #WineryEstate #VineyardEstate #BuyLakeTahoeHomes #NorthernCaliforniaRealEstate

Sep 22

Open post by buylaketahoehomes with ID 18180379351426075
A LITTLE PIECE OF APPLE HILL. A LOT OF POTENTIAL. 
Discover a stunning winery estate in the heart of Apple Hill, featuring vineyards, a renovated winery, event space, speakeasy pub, commercial kitchen, and multiple outdoor gathering areas.
With beautiful vineyards and mountain views and easy access from Hwy 50, this extraordinary property is ready for weddings, private events, wine production, and more.
A rare Apple Hill opportunity where wine, events, and unforgettable memories come together.

Ready to explore the possibilities? Fawne can help you take the next step (530) 416-2272

2875 Larsen Drive, Camino CA

#AppleHill #WineryEstate #VineyardEstate #BuyLakeTahoeHomes #NorthernCaliforniaRealEstate

A LITTLE PIECE OF APPLE HILL. A LOT OF POTENTIAL.
Discover a stunning winery estate in the heart of Apple Hill, featuring vineyards, a renovated winery, event space, speakeasy pub, commercial kitchen, and multiple outdoor gathering areas.
With beautiful vineyards and mountain views and easy access from Hwy 50, this extraordinary property is ready for weddings, private events, wine production, and more.
A rare Apple Hill opportunity where wine, events, and unforgettable memories come together.

Ready to explore the possibilities? Fawne can help you take the next step (530) 416-2272

2875 Larsen Drive, Camino CA

#AppleHill #WineryEstate #VineyardEstate #BuyLakeTahoeHomes #NorthernCaliforniaRealEstate

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(775) 588-6113 Office
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