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7 Step Marketing Plan

Marketing Your Home For All Its Worth!

1.  Comparative Property Market Analysis

  • Thoroughly inspect your home and outline all the important features and upgrades.
  • Determine the Market Value of your property by conducting a detailed market analysis.
  • Provide an estimate of the selling expenses to show your net proceeds based on the CMA.
  • Execute a listing agreement authorizing me and Chase International to market your property.

2.  Property Enhancement Proposal

  • Prepare a written home enhancement proposal and budget for your approval.
  • Recommend repairs and feature improvements to sell your property for the highest price.
  • Schedule and supervise the home enhancement program, with your approval.
  • Suggest additional enhancement and repairs based on buyer/agent feedback.

3.  Home Marketing plan customized for your unique home

  • Prepare and submit accurate information to the Multiple Listing Service (MLS).
  • Schedule a professional photographer to take “perfect” digital photos of your property for the MLS and Internet web sites.
  • Install a high-security, computerized lock box to facilitate showings (optional).
  • Display your home to our sales staff and other agents by hosting a Broker caravan and catered Broker Open houses
  • Create a custom color brochure outlining the key property features placed in the home and in a flyer box on the for sale sign
  • Mail postcards to the neighborhood showcasing the homes features and upcoming open house dates
  • Post a for sale sign on your property to generate buyer calls.
  • Prepare 200 small “listing cards” for you to distribute to your friends and business associates.
  • Create a strategic and effective social media campaign around your home attracting a larger audience
  • Feature your home on the Internet including (buylaketahoehomes.com, chaseinternational.com, realtor.com & syndicate to Trulia, Zillow, Roost.com) plus 25 others.
  • Create an enhanced Internet presence on realtor.com and Zillow with the upgraded service.
  • Design a website with unique domain name of your home to give the best Internet presence.
  • Produce a video tour to prospective buyers on youtube and on multiple websites
  • Use the Leading Real Estate companies of the world Global relocation service to generate buyer interest

4. Correspondence

  • Send you a printed copy and a link to the MLS presentation for your approval.
  • E-mail you links to all the Internet presentations for your approval.
  • Visit your home bi-weekly to check and refill brochures.
  • E-mail you direct feedback from other agents on all showings.
  • Call, email or meet with you bi-weekly to report on the activity and review market conditions.
  • Provide regular updated written market reports showing the latest market activity.
  • Constantly review our marketing strategy and adjust as needed to get your home sold.

5.  Negotiating & Structuring The Sale

  • Carefully review and present all offers for your consideration.
  • Qualify the prospective buyers to be sure they are able to purchase your property.

6.  Stress Free Transaction Management

  • Manage all the details of your real estate transaction.
  • Open escrow and review the escrow instructions keeping you abreast with all details.
  • Arrange for the property, termite and other inspections if needed
  • Supervise any agreed-upon home repairs.
  • Assist with all disclosures, including the seller’s TDS, supplemental disclosures, smoke detector, hot water heater and environmental hazard disclosures.
  • Oversee the loan approval process to be sure your transaction closes on time.
  • Review/discuss the preliminary title report and review the condition of title.
  • Order the HOA documents including the CC&Rs, budgets, by-laws and minutes of board meetings if needed
  • Provide updated preliminary closing statements for your review and answer any questions.
  • Attend to the myriad of details to be sure your real estate transaction closes on time and is hassle-free.

7.  Exceptional Service at Closing

  • Review the final closing statement for accuracy.
  • Give you a digital copy on a thumb drive containing all your real estate transaction documents. This becomes a valuable reference for the future

 

Fawne Hayes

Fawne Hayes

CA & NV REALTOR®
775-588-6113 Office
530-416-2272 Cell
Contact Fawne
Listing Alerts Market Reports Your Home's Value

Testimonials

"My wife and I was treated very well from the beginning through the end of the whole process of home buying experience. Fawne is just easy going and she... continued"
- Michael Corpuz
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Fawne Hayes

775-588-6113 OFFICE|530-416-2272 CELL
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